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CAMPAIGN
Apple
A brand campaign exploring the relationship between technology, creativity and everyday life. Developed across strategy, creative direction, identity, film, image and digital, creating a connected visual world across multiple touchpoints.
ROLE
Creative Direction, Strategy, Art Direction, Image
Creative direction and campaign design for an Apple product launch.
Product, light and scale set the direction for the campaign.
Modular layouts connect hero imagery with key product features.
The system carries consistently across digital and launch formats.
Close framing keeps material and product detail central.
A final study of finish, form and engineering.