Award-winning Creative Director working across brand strategy, campaigns and art direction in technology, culture and luxury.

I work with founders, leadership teams and global brands to define positioning, develop creative strategies and shape campaigns that connect with audiences. Combining strategic thinking with a strong visual point of view, I help build distinctive brands through ideas, storytelling and creative direction.

My experience spans brand development, integrated campaigns, film, photography and digital. I've led multidisciplinary teams and creative partners from initial strategy and concept development through to production and execution, across projects involving Apple, Coldplay, Meta × Ray-Ban, Dior and Louis Vuitton.

My work has reached millions globally, with recognition at the Clio Music Awards and coverage in Rolling Stone, Billboard and Time Out.