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CAMPAIGN
Apple
I developed creative direction, art direction and campaign design, translating product innovation into a clear communication approach. I established a consistent visual language across imagery, typography and modular layouts, connecting product storytelling with digital and launch applications.
ROLE
Creative Direction · Art Direction · Campaign Design
Creative direction and campaign design for an Apple product launch.
Product, light and scale set the direction for the campaign.
Modular layouts connect hero imagery with key product features.
The system carries consistently across digital and launch formats.
Close framing keeps material and product detail central.
A final study of finish, form and engineering.