—°CLondon

Apple / Digital identityDirection — DesignProduction

01 / 06

CAMPAIGN

Apple

I developed creative direction, art direction and campaign design, translating product innovation into a clear communication approach. I established a consistent visual language across imagery, typography and modular layouts, connecting product storytelling with digital and launch applications.

ROLE

Creative Direction · Art Direction · Campaign Design

Apple / Digital identity — OVERVIEW — OVERVIEW
Creative direction and campaign design for an Apple product launch.

Apple / Digital identity — DIRECTION — DIRECTION
Product, light and scale set the direction for the campaign.

Apple / Digital identity — DESIGN — DESIGN
Modular layouts connect hero imagery with key product features.

Apple / Digital identity — CAMPAIGN — CAMPAIGN
The system carries consistently across digital and launch formats.

Apple / Digital identity — IMAGE MAKING — IMAGE MAKING
Close framing keeps material and product detail central.

Apple / Digital identity — DETAIL — DETAIL
A final study of finish, form and engineering.